UPDATE We’ve just heard from the NHL, who tell us: “The NHL is not in discussions with YouTube to stream live games. The NHL has not had conversations with the Google spokespeople mentioned in the Bloomberg report.”
YouTube may be a hot bed for lip dub videos and life-casting teens, but soon sports fans could find a good reason to flock to the site: YouTube is reportedly in talks with the National Basketball Association and the National Hockey League to broadcast games live.
Last year, YouTube announced that it would begin live-streaming Indian Premier League cricket matches, a venture that was apparently very successful. According to Business Week, the games brought in 55 million visits from more than 250 countries.
Gautam Anand, Google’s director of content partnerships for Asia Pacific, recently said that YouTube plans to show more live sports, but declined to elaborate on the particulars of talks with the NBA and NHL.
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