By Scott Hillis

SAN FRANCISCO (Reuters) - Nintendo Co Ltd launched its “Wii Fit” exercise game in the United States on Monday, hoping to get gamers off the couch and appeal to new audiences such as women and older people.

Nintendo is banking on “Wii Fit” to further broaden the appeal of its Wii gaming console, which has already become a smash hit due to its motion-sensing controller and simple, easy-to-learn games.

“There has been fitness software before, but with the positioning of it, the marketing might behind it and the product itself, it’s the biggest health product for a video game system I’ve ever seen,” said IDC analyst Billy Pidgeon.

“Wii Fit” is the latest major title Nintendo has launched this year, one that is aimed most clearly at a nontraditional audience of mothers and older customers who are uninterested in established franchises like “Mario” and “Pokemon.”

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